Your community can help you with:
Designing new products
Take the guesswork out of new product design. Find out what your customers actually want by engaging with the members of your community – those people most likely to invest in your idea.
We have developed a series of market research techniques, which will help you refine your product offer and allow you to launch with confidence. These include:
Understanding trade-off decisions
Working with your community, we test product concepts using a trade-off exercise to give precise direction on which combination of features customers are most likely to purchase. This will enable you to shortlist, and prioritise, the features worth investing in.
Bring your customers into the creative development process. We can equip pop-up communities with scribble pads, card sorters, video clips and images, to inspire and refine your ideas.
Screen multiple concepts and ideas with your community to decide which are the most likely to appeal to consumers.
Defining your market
By talking to your customer community you can ensure that you invest in the right places with the right offers. To do this, we have developed several insight tools:
Usage & Attitudes (U&A)
U&A studies help you define who your target market is and, by engaging with them, understand what factors drive their purchasing.
Our expertly constructed surveys, combined with a market-leading omnibus, help you measure the true size of your target market and ensure it is worthy of investment.
Segmenting your customers
By fusing multiple data sources, we can connect the dots between existing behaviour, consumer insights and future behaviour, giving you an holistic customer view with predictive capabilities. For example, we can fuse:
• Customer satisfaction data
• Repeat purchase data
• Specific data gathered through bespoke, targeted questionnaires
• Customer behaviour data gathered through passive tracking
This helps to group those customers within your community that share similar behaviours in order to better understand and pre-empt your customers’ different journeys.
Our research models allow you to categorise your customers within the community into segments based on their behaviours, spending or demographics, for example, to ensure you tailor your business towards the segments that provide maximum value.