Using communities to understand consumer needs 


Our Approach



By talking to our consumer communities we can ensure that you invest in the right places with the right offers. To do this, we have developed several research products that you can use:

Usage & Attitudes

U&A studies help you define who your target market is and, by engaging with them, understand their drivers for purchasing. 

Market Sizing 

Our expertly constructed surveys, combined with market-leading omnibus, help you measure the true size of your target market and ensure it is worthy of investment.

Data Fusion

By fusing multiple data sources, you can gain access to even more accurate and reliable insight.For example, we can fuse:

  • Customer behaviour data gathered through passive tracking

  • Customer behaviour data gathered through passive tracking

  • Customer satisfaction data

  • Repeat purchase data

  • Specific data gathered through bespoke, targeted questionnaires

Customer Segmentation

These research models allow you to categorise your customers into segments based on their behaviours, spending or demographics, for example, to ensure you tailor your business towards the segments that provide maximum value.

Path to purchase 

We communicate with your customers, as well as a wider representation of UK consumers, to define their purchasing journey – from awareness and consideration of your products or services, to purchase and evaluation of their experience. Understanding the key triggers that influence their decisions along the way will ensure you pull the right levers to put your product front of mind.



Our Media Performance products are designed to help you measure the effectiveness of your marketing campaigns to optimise your point of sale, advertising and media executions:

Communication testing 

Refine your marketing communications, from direct mail to online banner ads and TV advertising. Be confident that your campaign delivers the desired message and, if not, what amendments need to be made.

Advertising effectiveness 

We can track how your advertising performs to optimise future media spend and help demonstrate the value of your investment. 



These research products will allow you to engage with your target market in order to refine your product designs and launch with confidence:


We test features using a trade-off exercise to give precise direction on which combination of features customers are most likely to purchase. This will enable you to shortlist, and prioritise, the features worth investing in.


Bring your customers into the creative development process. We can equip pop-up communities with scribble pads, card sorters, video clips and images, to inspire and refine your ideas.

Concept testing

Screen multiple concepts and ideas with our communities, to decide which are most likely to appeal to consumers.



Measure customer satisfaction and emotional engagement using our bespoke MindMover statistical models.

Emotional Engagement 

Using a process developed in conjunction with the Psychology department at Southampton University, we can measure the emotional engagement between brands and consumers. Much of customer purchasing is based on the emotional engagement between brands and consumers. Understanding and measuringthis emotional engagement is key to developing long-term relationships.

Customer Satisfaction

Run a continuous customer tracking program to establish key performance indicators. Our engaging MindMover surveys are connected to interactive dashboards, delivering feedback across your entire business.


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